Museum Shop / Gallery 43
Victoria & Albert Museum, London
Gallery 43 is centrally located in the Museum and forms a pivotal space for all visitors, an exceptional location for the shop. The brief was to transform the space into a retail unit whilst simultaneously maintaining and enhancing the visitors access through the Gallery to spaces beyond. The central aisle, lined with large transparent display cabinets, columns, and overhead glass lighting track or ‘light beam’, extends the “shopfront” display through the Gallery, demarcating boundaries but still maintaining views across the whole space. In the evening, when the shop is closed to visitors, the aisle becomes an avenue of illuminated merchandise for further passing interest.